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  • Bernard K

Tableau Dashboard Examples

Updated: May 17, 2021

Examples of Tableau dashboards

Dashboard is a graphical user interface which provides at-a-glance views of the Key Performance Indicators (KPIs) relevant to a particular objective or business process. In other terms, dashboard could be referred to as a single source of view – in which disparate data sources are brought together and displayed in a single view.

In many instances, dashboards are linked to the database to allow update of data which can be in real time or at different intervals of time.

Some of the benefits of using dashboards as a reporting tool are.

  • Help user absorb information quickly; This is so because the brain can process images faster than it does on text.

  • Dashboards help users understand the next steps; From the visual trends, understanding the next steps becomes much easier, with minimal time and energy dedicated to analysis and interpretation of insights.

  • Dashboards helps grab the attention of users; Data visualizations relays the message quickly before users can lose interest

  • Dashboards simplify update of data and sharing of insights

  • By visualizing data, outliers which tend to drag analysis in the wrong directions can be easily spotted

  • Dashboards help organizations save reporting time

  • Dashboards enable organizations to bring disparate data sources together, gaining more visibility on the business and in the end consolidate reports in a single location

Tableau is one of the leading business intelligence (BI) tools helping users quickly create information dashboards in seconds. In this article, I will share with you 10 examples of dashboards which have been created with Tableau.

Retail dashboard

Retail dashboard is a tool for monitoring and tracking KPIs related to retail sector. Common KPIs in retail include, product availability, store operations, online shopping cart analysis, customer journey, supply chain cost analysis, foot traffic, customer satisfaction, inventory turnover, customer retention, conversion rate, sales per square foot etc.

In the example below show a retail dashboard tracking product availability, with this dashboard, executive and managers can track availability of products using different metrics such as category, store, supplier, product and even by day.

Retail dashboard in Tableau

Find it on Tableau public

Learn more on retail dashboards in this whitepaper

Sales dashboard

Sales dashboard is a tool that enables executives and managers track sales KPIs and monitor them in a central location, while enabling teams reach sales goal through detail analysis of sales performance. Some of common KPIs in sales include, sales target, monthly sales growth, average profit margins, sales opportunities, sales per rep, product performance, average cost per lead, retention and churn rates, customer lifetime value, monthly calls/emails per sales rep etc.

In the example below shows a Sales pipeline dashboard. With this dashboard, sales executive, managers, and sales analysts can get information on the health of sales pipeline.

Sales dashboard in Tableau

Find it on Tableau public

Executive dashboard

Executive dashboard also known as strategic dashboard provide time constrained executives with high level view of business performance across all units and projects. Executive dashboard KPIs vary from one industry to another. Executive dashboard should be precise and to the point and should convey insights instant at-a-glance.

In the example below shows an executive dashboard, with this dashboard executives and managers can quickly see where they are meeting target and where they are missing the target – and take the right course of action.

executive dashboard in Tableau

Find it on Tableau public

HR dashboard

Human resource dashboard is a tool that empower executives with KPIs related to management of human capital, the key asset of every organization. Some of common HR KPIs include, headcount, average length of service, average age of employees, share of men and women, number of new employees, number of leaving employees, headcount per department, employee satisfaction rate etc.

In the example below shows an HR headcount dashboard, with this dashboard executives and managers can track the employee headcount, employee age group as well as employee’s department and experience.

Human resource dashboard in Tableau

Find it on Tableau public

Marketing dashboard

Marketing dashboard is a tool that empowers business executives and managers track marketing key performance indicators (KPIs) that are essential in tracking marketing investments. Some examples of marketing KPI’s include, cost per visit, cost per sale, sales per channel, purchase history, time to conversion, cart abandonment rate, average order value, product or service page conversion rate, email conversion rate, landing page bounce rate, email open rate, email click through rate, direct visits etc.

In the example below is a digital marketing campaign performance dashboard, with this dashboard executives and managers can track various marketing KPIs such as number of impressions, CTR (click through rate), total cost, total leads, cost per lead etc.

Marketing dashboard in Tableau

Find it on Tableau public

Finance dashboard (CFO dashboard)

Finance dashboard is a management tool that helps track relevant finance KPIs, allowing effective cashflow management and tracking of expenses. Common finance KPI’s include, net profit margin, gross profit margin, working capital, budget variance, sales growth, vendor expenses, resource utilization, taxes, operating expenses etc.

In the example below is a finance dashboard showing year to date income statement. With this dashboard executives and managers can easily track various finance KPIs and stay informed on the health of the organization.

Finance dashboard in Tableau

Find it on Tableau public

Supply chain dashboard

Supply chain dashboard is a reporting tool used to track supply chain KPIs and metrics in a single display. Common supply chain KPIs include, on time delivery, inventory to sales ratio, supplier on time delivery, number of orders, damaged units, out of stock items, shipment distance (KM), units shipped, shelf life, return rate, days since last order, delivery frequency, time in transit etc.

A good example of a supply chain dashboard is in the example below on shipping. With this dashboard managers and executives can track different KPIs such average delay by company or shipper as well access more details on delay.

Supply chain dashboard in Tableau

Find it on Tableau public

Healthcare dashboard

Healthcare dashboard is a tool that allows users track healthcare KPIs and well as access important patient statistics to improve health facility performance and patient satisfactory. Common healthcare KPIs include, patient wait time, staff to patient ratio, overall patient satisfaction, childhood immunization, bed occupancy rate, average hospital stay, number of mistake events etc.

A good example of healthcare dashboard is in the example below on ‘clinic performance’. With this dashboard executives and managers can track in a single view number of patients, diagnosis time, commonly used drugs as well as patients visits by state.

Healthcare dashboard in Tableau

Find it on Tableau public

Customer care dashboard

Customer care dashboard is a tool that allows tracking of important customers success KPIs and metrics in a single interface. Common customer care KPIs include, net promoters score (NPS), channel performance, abandoned call rates, average conversion rate, average resolution time, first response time, employee engagement, customer waiting time, minutes spent on call etc.

A good example of a customer care dashboard is the ‘call center dashboard’ below. Using this dashboard, executives and managers can track different KPIs such as lost calls, abandoned calls, calls per rep, calls per hour by queue etc.

customer care dashboard in Tableau

Find it on Tableau public

What-if-Analysis dashboard

What if analysis dashboard is a tool for predicting how an organization will be affected given a predefined situation. With this dashboard, users can test different scenarios and see their impact before making decisions.

A good example of a what-if-analysis dashboard is in the example below. With this dashboard, executives and sales managers can test and see the impact basic salary, sales target and commission rate on compensation sales reps and make the right decision.

What-if-analysis dashboard in Tableau

Find it on Tableau public

More dashboards

There are so many areas Tableau has been used to create dashboards for reporting. Some of the dashboards which we have not covered here include, manufacturing dashboards, IT dashboards, sports and music dashboards, project management dashboards, energy dashboards, education dashboards, social responsibility dashboards, travel and hospitality dashboards, quality control dashboards, social media dashboards, operational and safety dashboards, online/e-commerce dashboards etc.


These are samples of dashboards designed and created in Tableau. More dashboard examples can be accessed on the Tableau Viz Gallery. If you are interested in learning Tableau, kindly join our mailing list by subscribing below.

Thank you for reading.


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About Me

More About the Author

Bernard K

Analytics Consultant | 3X Tableau Certified

Bernard is a data analytics consultant helping businesses reveal the true power of their data and bring clarity to their reporting dashboards. He loves building things and sharing knowledge on how to build dashboards that drive better outcomes.

Let’s discuss your data challenges! Let’s work together!

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