Create Network Graph with Tableau Viz Extensions

What is a Network Graph?

A network graph is a visual model that represents entities as nodes and the relationships between them as edges, allowing you to quickly see how things connect, cluster, or influence each other in systems such as social networks, data pipelines, transportation routes, or organizational structures.

Example of a Network Graph

Step-by-Step Guide

To create a network graph in Tableau. Add viz extension by going to the Marks card and select Add Extension.

On the pop-up window - go to the search bar and search “Network”.

Select Network by LaDataViz and open it.

Notice the changes on the marks card and the view.

Note you can purchase the extension to enjoy its full features and capabilities.

To create a Network graph showcasing Customer network by Region.

• Drag the measure Sales to the Size shelf.

• Drag the dimension Region to the Source shelf.

• Drag the dimension Customer ID to the Target shelf.

See the resulting view.

Formatting Network Graph

Under Format Extension option you can.

• Customize the color of Source and Target nodes.

• Customize the color of links.

• Customize the labels and sheet background.

To create the view below.

Conclusion

Using Tableau Viz Extensions to build network graphs gives you a practical way to surface relationships and interaction patterns that traditional charts can’t reveal. By pairing Tableau’s interactivity with extension‑driven graph layouts, you can quickly explore clusters, influence pathways, and connection strengths within your social or organizational data. This approach keeps your workflow inside Tableau while unlocking a richer, more intuitive view of relational structures - making network analysis both accessible and actionable for everyday analytics work.

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